Since 1998, Palma has been led by a vision to develop bespoke properties in Dubai’s most exclusive districts. This has seen us deliver over 4 million square feet of premium property across the Emirate with a total value of over AED 3.6 billion (USD 1 billion).

With its discerning and quality-centric approach to development, Palma has completed iconic residential projects that stand as exceptional additions to Dubai’s ambitious skyline, besides its flagship project, Serenia, Palma is known for developing Silverene Towers and Infinity Cayan Tower in Dubai Marina .

“With each new signature project, we aim to eclipse our achievements to date. We are confident that SERENIA shall be our proudest moment so far.”

Kareem Derbas



Multifaceted and multi-award winning conglomerate, BANIAN, is celebrating 35 years of its group operations in the UAE with the SERENIA Project.

BANIAN, together with Palma Holding, has brought together a world-class team of professionals to create a unique and first-of- its-kind residential resort in one of Dubai’s most prestigious locations.

“With its longstanding history and generations of regional experience, BANIAN aspires to create Dubai's Most Exclusive Beachfront Residences, SERENIA Residences.”

Hassan H. Nia


Main Architect

“Ever since I designed the iconic Emirates Towers, I have had many opportunities to team up with Kareem in various prominent architectural projects such as the Silverene Towers. It is indeed my pleasure to be joining him again in delivering this notable signature development. Every aspect of my vision has been brought to life. I consider each project as one of my children. SERENIA will without question be among my most special.”

Hazel Wong

Executive Director

Lead Architect

Godwin Austen Johnson, as lead architect, has brought award-winning architectural and design practices to SERENIA. Their extensive experience has translated into some of the most recognizable projects in Dubai, namely the Dubai Creek Golf & Yacht Club, Bab Al Shams Hotel, the Arabian Court Residence & Spa at the One & Only Royal Mirage and One & Only The Palm, among many others.

“Our residential projects are designed to create an environment that both relaxes and engages those who use the building; responding to the setting and environment to provide designs that are driven by strong, well-considered concepts.”

Andrew Barley